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ADVICTUS

Together We Win

AdVictus partners with ambitious people and businesses at pivotal moments, helping them realise what’s next.
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Discover How We Work
OUR BELIEF

Nobody Succeeds Alone

Every great business.
Every ambitious founder.
Every lasting legacy.
Has been built by people working together.

The right support, at the right moment, can change what’s possible.
‍
Together We Win.
WHEN WE HELP

Every journey has pivotal moments

A business ready to scale.
An owner ready for what comes next.
A successful career reaching its next chapter.
A partner ready to back ambition.
At some point, what got you here won’t necessarily get you where you want to go next.

That's where AdVictus comes in.
WHAT WE DO

A partner at the
moments that matter

AdVictus partners with ambitious people and businesses at pivotal moments in their journey, bringing together the expertise, capital, partners and networks needed to help them achieve, and exceed, their ambitions.
HOW WE HELP

We build the ecosystem
around the ambition

No two ambitions need exactly the same support.
We bring together the right combination, at the right moment, to achieve more together.
COLLECTIVE EXPERTISE

The right people change what's possible

At its core, AdVictus is formed of an extensive network of leaders, operators and specialists with experience at the highest levels of business, investment, technology, brand, sport and beyond. Our strength comes from knowing who should be in the room.
Doug Brown
Data, AI & Professional Services
UK Government adviser, serial entrepreneur, former consultancy Partner, and executive with 35+ years' experience spanning data, AI, and professional services. Known for helping organisations turn complex data and technology challenges into practical commercial outcomes, drawing on a career that has taken him from boardrooms and global transformation programmes to the forefront of data and AI innovation.

WHY I JOINED

I joined because AdVictus combines clarity, integrity, and hands on delivery. It is the kind of model that genuinely moves organisations forward.

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Mike Falvey
Leadership, People & Value Creation
Former Chief People Officer and Director General Marketing & Communications at HMRC, senior executive and trusted adviser to leaders across Whitehall, private equity, and the private sector. Known for helping organisations unlock performance, navigate complexity, and create lasting value through people, leadership, and global-scale transformation.

WHY I JOINED

I joined AdVictus because the model brings PE level discipline and people centred transformation to build organisations that perform.

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Muna Khan
Growth & Technology
Former Global CTO, Quintessentially, Muna is a technology executive and adviser with experience delivering digital transformation and growth across sports, retail, and consumer brands. Known for bridging technology, marketing, and commercial strategy to help organisations scale, innovate, and improve customers’ digital experiences.  Technology leader and adviser with deep experience delivering digital transformation and growth across sports, retail and consumer brands.

WHY I JOINED

I joined AdVictus because the mission is clear, the model is fair, and the team are building real value with real purpose.

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James Wood
Branding & Marketing
Brand, experience, and creative leader who helps global brands and organisations define who they are, how they communicate, and how they stand apart in competitive markets. Known for building impactful brands, products, and experiences that connect commercial ambition with customer engagement and long-term growth. Brand and experience design leader, building high impact studios; leading global portfolios for complex, category defining brands.

WHY I JOINED

I joined to help turn good businesses into category leaders through disciplined brand, product, and experience.

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Stephen Webb
Government Relations, Comms & Finance
Public sector senior leader and adviser with extensive experience delivering reform, major programmes, and policy across central government. Known for navigating complex stakeholder environments, shaping public policy, and helping organisations engage effectively with government and public institutions, to deliver positive outcomes for wider society.

WHY I JOINED

I joined AdVictus to help drive the kind of practical, accountable growth the UK needs, with delivery that stands up to scrutiny.

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Paul Kaczmar
Governance & Risk
Trusted governance, risk, and assurance leader with 35+ years helping global organisations strengthen accountability, improve decision-making, and manage uncertainty with confidence. Former President of the Chartered Institute of Internal Auditors, Paul's career has been dedicated to helping businesses navigate growth through pragmatic governance, independent challenge, and robust risk management.

WHY I JOINED

I joined AdVictus to support a model where aligned incentives, strong oversight, and practical delivery drive lasting results.

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Peter Lee
Applied Learning & Development
Educator, strategist, and operations adviser with more than three decades' experience helping develop leaders, build capability, and improve performance. Combining higher education, strategy, and operational expertise, he has worked with government ministers, senior executives, athletes, students, and leadership teams to fuse learning with practical, real-world outcomes. Peter is an educator and strategist specialising in programme design and applied learning, developing executive and student talent across sport, health and business.

WHY I JOINED

I joined because AdVictus builds people as well as businesses, prioritising learning, leadership, and real execution, giving SMEs the support they rarely receive.

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Wendy Richardson
Strategic Procurement & Contracts
Senior procurement and commercial governance leader with deep expertise managing complex supplier ecosystems, strategic sourcing, and contractual relationships across global organisations. Known for bringing commercial rigour, clarity, and disciplined governance to complex engagements, helping organisations balance value, risk, and long-term partnership success.

WHY I JOINED

I joined AdVictus because the approach combines commercial clarity with hands on support that SMEs oftenstruggle to access.

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Oliver Fowler
Strategic Relationships & Special Projects
Trusted adviser with an extensive network spanning elite sport, business, entertainment, and the arts. Known for connecting people, opening doors, and creating opportunities through a lifetime of relationships founded on trust, discretion, and mutual respect.

WHY I JOINED

I joined AdVictus because success is ultimately about people. The team's ambition is matched by a genuine desire to build lasting relationships and create opportunities for others."

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FOUNDERS

Built from different worlds.
United by the same belief.

AdVictus was founded by Alex, Nathan, and Craig, bringing together very different careers and a shared belief in a better way to build success.
Alexander Lee
Founder & CEO
“AdVictus was born of my passion for helping companies and people thrive. It’s where we do what we love, change lives, and build true partnerships and futures for others.”
Chartered Management Consultant, former associate partner, with 15+ years FTSE 100 / Fortune 500 / SME, cross-industry, multi-disciplinary, global experience.

Experience includes Board level strategy and execution, business architecture, operational and programme turnaround, technology deployment / recovery, commercial, and growth realisation for global companies and household names, to Government Departments and family owned businesses.

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Nathan Thompson
‍Co-Founder & Chief of Partnerships
"AdVictus lets me turn advocacy into action. We help prepare athletes for post-career while accelerating SMEs’ growth through hands-on support.”
Professional footballer for 15+ years and 400+ games. Known for deep relationships with key stakeholders across multiple clubs, athletes, sporting areas, and sport adjacent companies.
‍
Experience includes Portsmouth FC (Cup Final – Winners, Wembley), Swindon Town FC (Captain), Peterborough United (Promotion to EFL Championship), Stevenage FC, and Milton Keynes Dons.

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Craig Collingwood
‍Co-Founder & Chief Financial Officer
"I've always enjoyed helping people and businesses surpass their ambitions. AdVictus lets me live this passion, support talented people with a genuine desire to create value, and build new legacies to be proud of."
Chief Financial Officer, Chartered Accountant, and MBA with 20+ years' experience helping businesses scale, improve profitability, raise capital, and create shareholder value in founder-led, private equity-backed, and multinational organisations.

A proven track record of driving financial performance, scaling businesses and delivering successful exits, including leading Imagine Cruising’s financial strategy and growth ahead of its acquisition by Emirates Group. His wider experience includes leading the sale of multiple businesses with enterprise values exceeding £100m, alongside delivering acquisitions and disposals, complex refinancing programmes, private equity value creation and business transformation across multiple sectors.

LinkedIn Profile
GET IN TOUCH

What's next for you?

Whether you're building a business, considering your next chapter or looking for the right opportunity, it starts with a conversation.
‍
We’re here to help you take the next step.

‍Email: enquiries@AdVictus.uk
Phone: +44 (0) 207 100 9776
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AdVictus partners with ambitious people and businesses at pivotal moments, helping them realise what’s next.
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